When you look back on the gear of any sport, one common theme occurs, the lack of availability for women. Since the 1970s, companies in every sport and activity have made strides to bring women the proper gear, but many still need to catch up. A common phrase in the industry, "shrink it and pink it," was used when referencing gear that was designed for men by men and then shrunk down and changed to a pink hue to "satisfy" the need for women's options. When we look at hunting specifically, women were often left to wear men's clothing that was just too big, leaving blisters and issues when trying to get out and hunt.